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Merchandising & Marketing Consultants
Five Reasons Why MediaMath Could Buy Rubicon Project (And Two Reasons It Won’t)
Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? “That’s an interesting idea,” MediaMath CEO Joe Zawadzki told AdExchanger Thursday. “No, we are not buying them at this time.” The idea of a top-tier DSP and SSP... Continue reading »
Omnicom Sheds Legacy CRM Assets To Invest More In Digital CRM
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter... Continue reading »
The Growing Role Of AI In B2B Marketing
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, programmatic media specialist at DWA Media. Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Demand-side platforms (DSPs), supply-side platforms, dynamic creative... Continue reading »
At Hearts & Science, Scott Hagedorn Plans For The Attention Economy
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his... Continue reading »
Higher Ed Embraces Advanced Ads; Who Influences The Influencers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook... Continue reading »
Salesforce Will Acquire Data Integrator Datorama For A Reported $800M
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3. Terms were not disclosed, though the publication CTech said the offer is for $800 million. “With one unified view of data and insights,... Continue reading »
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